Viral is Dead: Why Luxury Buyers Hate Your ‘Engaging’ Content

Your latest reel got 50,000 views and 2,000 likes. Your phone is silent. While you’re celebrating vanity metrics, your $8M listing sits stagnant, and that sophisticated seller is starting to question whether you understand their market at all. Here’s the brutal truth the “content gurus” won’t tell you: viral content and luxury sales are antithetical. […]

The 17-Day Advantage

Why Video Content Cuts Days-on-Market (And Your Competition Doesn’t Get It) Your listing has been sitting for 45 days. Your seller is getting antsy. Your competitors are circling. And that gorgeous $2.8M waterfront estate is starting to feel like a millstone around your reputation. Here’s what most agents don’t realize: the problem isn’t the property. […]

Why 96% of Real Estate Marketing Fails

96% of real estate agents can’t measure their marketing ROI. That is a crisis. After a decade watching talented agents burn through five-figure marketing budgets with nothing to show for it, I became obsessed with understanding why. What I discovered will fundamentally change how you think about real estate marketing. The Silent Epidemic: Beautiful Content, […]